My research focuses on understanding consumer behavior by exploring various brand‑level factors (e.g., brand concepts and brand elements) and consumer‑level factors (e.g., self‑construal and residential mobility), as well as a variety of brand behaviors (e.g., social media use and selling second‑hand products).
I hold a Ph.D. in Marketing from Rutgers University, an MBA in Marketing Management from Pace University, and B.S. degrees in Management from Binghamton University and Middle East Technical University. Before joining UMass Boston, I was a Postdoctoral Research Fellow at Boston College.