I am an Assistant Professor of Marketing at the University of Massachusetts Boston (UMass Boston). I hold a Ph.D. in Marketing from Rutgers University, an MBA in Marketing Management from Pace University, and a B.S. in Management from both Binghamton University and Middle East Technical University. Before joining UMass Boston, I was a Postdoctoral Fellow at Boston College's Carroll School of Management.
My research focuses on understanding consumer behavior by examining brand-level factors such as brand concepts and brand elements, consumer-level factors such as self-construal and residential mobility, and brand behaviors such as social media use and selling second-hand products.